Helios launches sustainability partnership programme

Article taken from Sports Business. To view article, click here

Sports marketing consultancy Helios Partners has announced the launch of a programme to bring sustainable practices and carbon neutrality to the sports industry.

The Helios Sports Sustainability Partnership programme introduces clear guidelines and unique action plans for sports events, venues and properties to reduce their output of greenhouse gases and achieve verifiable carbon neutral status.

In partnership with Verus Carbon Neutral and Sustainable Methods Consulting (SMC), Helios will now provide the opportunity for companies to address their environmental impact, reduce operational costs via a programme that implements sustainability action plans and form innovative "green value-in-kind" sponsorship offerings that enhance sponsor relationships and consumer goodwill.

"The cultural institution of sport has long been at the forefront of social change in service to humanity, and we believe it can provide similar leadership in addressing climate change," said Terrence Burns, president of Helios Partners. "We see this Partnership as the intersection of the sports industry and the green economy and we're excited about the role Helios will play to move it forward."

"Increasing the equity of a sports property is one of our core capabilities, whether through brand development, strategic positioning or innovative marketing programs, and this initiative is perfectly in line with that goal. We believe carbon neutrality will be the minimum standard for sponsorship and consumer support in the future."

Helios Partners serves a wide range of global clients with offices in Atlanta, London and Beijing and specialising in sports property, sponsorship and bid city consulting.

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