Article entitled "Taking Care of Business" by Joel Makower of greenbiz.com
For the better part of 2010, Procter & Gamble, the world's largest consumer packaged goods company, has been seeking to make a splash in the green marketplace. It began in March, when the company brought its Future Friendly campaign, born in Europe, to the U.S. - "a multi-brand and multi-platform effort to raise awareness about greener products and greener practices," as GreenBiz reported at the time.
Since then, GreenBiz reported on a succession of developments from P&G, as the company: created a high-profile panel of sustainability experts to advise on its Future Friendly efforts; launched a scorecard to measure the environmental impacts of hundreds of suppliers; reformulated a bestselling shampoo to reduce toxins; announced concentrated versions of powder laundry detergents that significantly reduce packaging and energy use; and introduced sugarcane packaging to three of its shampoo and makeup brands.
Next Monday, September 27, P&G will take another step, announcing "a new vision for sustainability" in a global webcast that I'm pleased to be hosting. In the live event, P&G CEO Bob McDonald and Len Sauers, vice president for global sustainability, will be discussing the company's long-term strategy and commitments.
I hope you'll plan to listen in and be among the first to hear where the company plans to go next. The webcast is free but requires registration, which is limited. You can register here.