Dried fruit and nuts from Malawi, Mozambique, Uganda and Zambia appeared on the shelves of Sainsbury's supermarkets last month.
Their appearance celebrates the first anniversary of the Fair Development Fund, a four-year, £1 million initiative from the grocery chain designed to promote fairer trade with producers in developing countries.
Managed by Comic Relief, the fund has already allowed a number of producers in Africa and Central America to develop their businesses. It has also identified other projects that it will start to support by the end of this year.
Long-term sustainable solutions are the major objective: in particular, the fund is helping producers in some of the world's poorest countries to meet Fairtrade standards so they can continually achieve better prices in international markets.
The cost of individual initiatives is relatively modest: for example, one project needed a grant of just £178,000 to buy shelling equipment for nut farmers in Mozambique, Zambia and Malawi.
The equipment improves the quality of the product and increases efficiency. The first Fairtrade certified nuts produced with the benefit of this equipment were launched in store in September.
Another project supported by the fund is spending just £114,000 to help remote Ugandan smallholders gain certification for their dried fruit. The project had to meet the major challenge of bringing together a highly dispersed group into a co-operative.
Initial results are very positive, with two dried fruit lines from rural Uganda - banana coins and dried pineapple - launched in stores in September.
The fund seeks advice from Fairtrade experts, which it combines with the company's own expertise to help producers get goods to market and ultimately onto supermarket shelves.
The Fairtrade Foundation is an independent certification body that awards a recognised mark to products that meet the international standards set by Fairtrade Labelling Organisations International.