Coca-Cola aims to recycle all clear plastic waste at London 2012

Cola is working in association with Sita UK, the Games organising committee's waste management partner, to recycle all clear PET plastic waste from the Olympic Park, using it within 80m new Coke bottles that will be produced within six weeks of the Closing Ceremony.

Estimates suggest that this will translate to one fifth of consumer waste produced at London 2012 venues, taking LOCOG a considerable way towards delivering its target of sending zero waste to landfill with at least 70% of all waste being reused, recycled or composted.

Colourless PET plastic waste will be recycled at Continuum Recycling, Coca-Cola Enterprises' new joint venture recycling facility with Eco Plastics. Based in North Lincolnshire, Continuum Recycling will open in early 2012 - more than doubling the current production of food grade recycled PET plastic in the UK from 35,000 tonnes in 2010 to more than 75,000 tonnes.

Other key commitments made by the Coca-Cola System include:

• At all London 2012 venues, packaged Coca-Cola products will be served in 100% recyclable plastic bottles which will contain up to 25% recycled content (rPET)
• Coca-Cola, Diet Coke and Coke Zero drinks will be served in PlantBottle packaging containing up to 22.5% plant based material as well as 25% rPET
• Coca-Cola will work with LOCOG and WRAP to trial a new, simple waste system that it hopes will become a blueprint for major sporting events in the future
• Coca-Cola has placed 260 recycling bins in locations around the centre of London. On Oxford Street alone, these bins are collecting over a tonne of recyclable material every day

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