adidas Group

On 24 March 2011, the adidas Group presented its Environmental Strategy, a five-year plan to reengineer the company's approach to environmental management by focusing on significant improvements along the entire value chain. As part of the strategy, which was published together with the Group's 2010 Sustainability Report, the adidas Group is committed to using 100% Better Cotton by 2018.

The strategy is based on extending existing programmes to deliver process efficiencies at every stage of the value chain: from product design, development and sourcing to logistics, own sites and IT systems. As a result, the improved value chain enables the company to offer more sustainable products to consumers, thus improving the Group's environmental footprint.

"Implementing environmental performance across our value chain is an important step to deliver sustainable operations over the long term," said Herbert Hainer, adidas Group CEO. "At the same time, our Environmental Strategy creates a sustainable platform for future performance improvements and innovations and is therefore essential for the success of our business."
To read the full article and download a copy of adidas Group's Environmental Strategy and Annual Report 2010, please click here.

Copyright adidas Group 2011