» Resources » Meet The Team: Hattie Webb Blog Meet The Team: Hattie Webb Tell us your story – how did you end up joining Action Sustainability? Ever since I studied Global Sustainable Development at University, I knew I wanted to work in sustainability, so I’m very grateful that’s the case! I got my first sustainability engagement/advisory role at a sustainability certification body a few years ago, training clients on all things carbon and net zero. But I was ready to gain more experience in sustainability strategy and procurement. I was drawn to the variety of different projects that working at Action Sustainability offers. What is a normal day at work for you? As a consultant, my days are very varied. Reviewing e-learning drafts, delivering carbon training sessions, writing proposals for exciting new projects, researching and synthesizing new topics. Why should businesses care about being more sustainable? Other than the obvious (it’s the right thing to do), it just makes business sense. The reality is, the businesses that don’t prioritise sustainability, will be left behind. It’s not an optional add on anymore, it’s vital for profit growth, attracting and retaining talent, and future proofing. What is your #1 tip for a business just starting out on their sustainability journey? Measure! This has to be the starting point, you can’t manage what you don’t measure. Put processes in place to ensure you can collect robust and accurate data. That will hold you in good stead for future reporting. Start asap, and then you can focus on prioritising and solutions. What would you say is the biggest challenge in the world of sustainability right now? Confusion. There’s so much jargon out there, it can put people off trying altogether. I’m passionate about making sustainability in business simple and accessible. Knowledge is power after all! Hattie Webb Consultant Oct 27, 2023 Share: Related Articles October 2025 Blog Why People are Still Outperforming AI in Sustainable Procurement Dyanne van de Wijdeven October 2025 Blog Why People are Still Outperforming AI in Sustainable Procurement In an era where technological advancements are rapidly transforming industries, it’s natural to ask: what can this look like for supply chain sustainability? AI is already used for tasks like supplier risk analysis and circularity design. But not everything can be handed over to algorithms and AI models. So where does technological value end, and […] Keagan Allin October 2025 Blog How to Create a Sustainability Action Plan that Works for Your Business Hattie Webb October 2025 Blog How to Create a Sustainability Action Plan that Works for Your Business Sustainability is increasingly becoming an essential part of doing business rather than an optional add-on. However, I hear from businesses all the time that they don’t know where to start and/or they feel overwhelmed with the task ahead. There’s so much to sustainability, from modern slavery to carbon. How do you know what to prioritise […] Keagan Allin September 2025 Blog Modern Slavery in Fashion: The True Price of a Bargain Millie Holder September 2025 Blog Modern Slavery in Fashion: The True Price of a Bargain Have you ever thought to yourself, while on the hunt for a new outfit for that event coming up, “what a bargain!”? I’ll take a guess… you have. And sometimes it is. But most of the time, especially in the world of fashion, the low-price tag is hiding a human and/or an environmental cost you […] Keagan Allin